Sweet Burst of Flavor: The History of Gusher Candies in the USA

When it comes to indulging in sweet treats, Gusher candies have become a beloved choice for many candy enthusiasts. These bite-sized fruit snacks are not only delicious but also unique in their burst of flavorful fillings. Let's journey into the history of Gusher candies and explore how they became a popular sensation in the United States.

Gusher candies were first introduced to the American market in 1991 by Betty Crocker, a well-known brand specializing in baking products and foodstuffs. The concept behind Gushers was to create a candy that would provide a surprising burst of fruit-flavored filling. The candy was designed with a fruit-shaped exterior and a liquid center, mimicking the experience of biting into a fresh fruit.

Upon their release, Gusher candies quickly gained popularity among both children and adults. The unique combination of a chewy shell and a juicy center made them an instant hit. The product line expanded to include a variety of fruit flavors, such as strawberry, tropical punch, and grape.

Over the years, Gusher candies underwent several changes and innovations. General Mills acquired the Betty Crocker brand in 2001, which further propelled the growth and distribution of Gusher candies. The brand focused on creating new flavor combinations and introduced limited editions, captivating the taste buds of candy lovers.

Gusher candies have had a lasting impact on American candy culture. They revolutionized the confectionery industry by introducing an interactive and dynamic eating experience. The candy's tagline, "Taste the Blast," became synonymous with the excitement of indulging in Gusher candies.

From their humble beginnings in 1991 to becoming a staple in candy aisles across the country, Gusher candies have left an indelible mark on the American candy scene. With their burst of flavor and unique design, these bite-sized treats continue to satisfy the sweet cravings of many. As we enjoy each fruity explosion, let's celebrate the delightful history of Gusher candies, a candy that truly lives up to its name.